Post by jony152 on Mar 7, 2024 1:41:29 GMT -5
In this sense, Social Media is a great detector of insights that you cannot miss. If your audience feels heard, perceives that you care about them and are actively involved in the relationship with them, the experience you offer as a brand will be more than satisfactory: the door to engagement (and sales) opens. B2B Social Selling vs. B2C Social Selling Social Selling can be applied to any type of business, whether B2B or B2C. Obviously, the way this strategy is executed will be different depending on the target, since each of these business models has unique characteristics. B2B Social Selling Normally, in Business to Business the purchasing process is longer, and the average ticket is higher. Specific (and professional) solutions are sought for a specific need.
The priority networks in this sector are LinkedIn, YouTube and Twitter . You Portugal Mobile Number List can have profiles on other social networks, such as Instagram, Facebook or TikTok, although these normally serve more branding than business objectives. In B2B, authority has great weight and one way to work with it is through content: e-books, market studies, tutorial videos, webinars, etc. The goal is to use content to attract, educate and convince the prospect. IBM, for example, is a benchmark in B2B Social Selling that moves like no one else through social networks. B2C Social Selling In B2C, purchases tend to be smaller and less thoughtful. In fact, impulsivity can make an appearance. The purchasing cycle is also shorter.
Instagram, TikTok and Facebook are the networks par excellence of Business to Customer. The content in B2C is practical, entertaining, more emotional and inspirational. Although B2B and B2C are different business models, there is something they have in common. In the end, we are talking about H2H, Human to Human. From people to people. And as such we all go through the different phases of the funnel in one way or another: discovery, consideration and conversion. The really interesting thing about Social Selling is that you don't work on it to sell, but to get people to buy from you. Which social networks to choose to do Social Selling? In Social Media there are channels for different targets and objectives.
The priority networks in this sector are LinkedIn, YouTube and Twitter . You Portugal Mobile Number List can have profiles on other social networks, such as Instagram, Facebook or TikTok, although these normally serve more branding than business objectives. In B2B, authority has great weight and one way to work with it is through content: e-books, market studies, tutorial videos, webinars, etc. The goal is to use content to attract, educate and convince the prospect. IBM, for example, is a benchmark in B2B Social Selling that moves like no one else through social networks. B2C Social Selling In B2C, purchases tend to be smaller and less thoughtful. In fact, impulsivity can make an appearance. The purchasing cycle is also shorter.
Instagram, TikTok and Facebook are the networks par excellence of Business to Customer. The content in B2C is practical, entertaining, more emotional and inspirational. Although B2B and B2C are different business models, there is something they have in common. In the end, we are talking about H2H, Human to Human. From people to people. And as such we all go through the different phases of the funnel in one way or another: discovery, consideration and conversion. The really interesting thing about Social Selling is that you don't work on it to sell, but to get people to buy from you. Which social networks to choose to do Social Selling? In Social Media there are channels for different targets and objectives.